Contacts + custom fields

Every conversation creates or matches a Contact row. The contact card shows:

• Name, phone, email, tags
• Lifecycle stage (Lead → MQL → SQL → Customer → Evangelist)
• Lead score
• Custom fields (your own keys — e.g. vehicle: Camry, tire_size: 245/40R18)
• Birthday + anniversary
• Connected order history if Shopify / WooCommerce integration is wired

Custom fields

Open any contact → "Add field". The key + value lives on Contact.variables and is available in flow placeholders ({{contact.vehicle}}).

Bulk import

Settings → Contacts → Import CSV. Map columns to fields. Duplicate detection deduplicates by phone — re-running is safe.