Slice your customer base for targeting and reporting.
Free-form labels. Apply manually in the contact card, by flow node, or automatically (AI auto-tag classifies resolved conversations).
A standardised enum — every contact has one. Move them through stages manually or via flow conditions.
Saved filters that evaluate live. E.g. "tagged 'vip' AND messaged in last 30 days AND lifecycle = customer". Use them for:
Segments live in Sidebar → Contacts → Segments.