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Automations · 2 min read

Triggers

What starts a flow.

Trigger types

  • Keyword — case-insensitive match, anywhere in the message
  • Regex — full regex; useful for codes, IDs, structured input
  • Button — reply triggered by a specific interactive button payload
  • Webhook — external event fires the flow via API
  • Schedule — cron-style ("every Monday 09:00")
  • Lifecycle change — fires when a contact moves to a stage
  • Tag added — fires when a specific tag is added

Each flow has one trigger; combine multiple flows with priorities for branching.