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Automations · 3 min read

WhatsApp Flows (native Meta forms)

Forms that render inside WhatsApp itself — way higher completion than web forms.

WhatsApp Flows are Meta's native form spec. The customer never leaves WhatsApp — completion rates are 3-5× higher than web forms for the same fields.

How to build one

  1. Sidebar → Automate → Flows → New flow.
  2. Drag in screens: text input, dropdown, radio, date picker, image upload.
  3. Add branching (conditional next-screen).
  4. Submit for Meta approval (24-48h).
  5. Reference the approved flow id in any "Send WhatsApp Flow" node.

Receiving submissions

Flow responses arrive as a special message type. The fields are saved to the contact's variables and emitted as a webhook event.